Thursday, July 31, 2014

interview with Marta Puigdemasa from PERDIZ

The always colourful and greatly designed PERDIZ from Barcelona has published four issues so far. We talked to editor Marta Puigdemasa about her magazine and the Barcelona scene.

Perdiz seems to combine many different topics, it's not just about art and not just about current affairs. Could you describe how you see your magazine yourself?

PERDIZ is a magazine about things that make people happy.  

Yes, we’re optimistic, but we don’t tell our readers what they should do to be happy, or even suggest that they should do anything. We simply show what makes others happy and satisfied with their lives: from a vegetarian taxidermist who makes jewellery from dead animals, to a professional apneist, a fourteen-year-old boy who loves maths, a girl who makes her living as a Britney Spears’ lookalike, an article about karaoke, another one about drugs, a man whose house is filled with beautiful plastic women, a vacuum cleaner collector or a group of guys that raise pigeons on the roofs of Brooklyn.

Our articles aim to be inspirational (and to promote tolerance of others when you don’t particularly agree with what you see or read).

Each issue has also some Good News (yes, we found some!). And our Nice Things section features great photography and illustration, in order to stimulate the areas of our readers’ brains related to pleasure.

Our tag line is "happiness is contagious". And that's what we want to do with the reading of our pages!

The magazine is published in Spanish and English, why?

Because we wanted to reach a broader international audience.

What is the magazine culture like in Barcelona? Is there is a scene in the city?

There was no (or a very little) scene two years ago or so. Maybe Apartamento is the “oldest” and now best established indie mag that survived. In recent years the number of indie magazines “made in Spain” has grown exponentially with titles such as The Plant, Fuet, Panenka, Cookbook, etc. Young people are starting to get used to see those kind of publications out in the bookshops and concept shops or the likes but it’s still quite a niche market – this mags don’t tend to be cheap, because of its quality production (more than magazines, they're nicely designed paper objects) and small circulation, so they’re not as easily sold as cheaper disposable everyday publications.

Which magazines inspired you to start a magazine and which ones are your favourites?
Good, Adbusters and Colors.

What do you think is the most essential element a printed magazine should have in 2014?

Personality, to differentiate yourself from others. And passion, above all. Only when you do something you believe in, when you truly love what you’re doing and want to do it no matter what, only then you can make other people get excited about it.

Wednesday, July 30, 2014

HOT RUM COW #5: the beer issue

HOT RUM COW is about booze. They pick a drink for every issue. So far they covered cider, sherry, gin and whiskey. The latest issue is about beer and a must have for beer fans and beer brewers. There are a few of those in Amsterdam!

An interview with brewer Petra Wetzel from WEST, an illustrated history of lager, a guide to your favourite beer, Hot Rum Cow's own beer (available from their website), ginger beer, sake brewers, the design of beer bottle labels and chef James Knappett cooks with beer (salmon and beer!).

Hot Rum Cow made another nice issue with loads of funny stories and illustrations. Interview with editor Simon Lyle here. The US Esquire featured Hot Rum Cow in their top 80 list of "things that define us today". 

Monday, July 28, 2014

ANOTHER ESCAPE week at the Newscentre

ANOTHER ESCAPE's third issue came out two months ago. It received good reviews and more people are starting to follow this independent magazine from Bristol. Devided as always into the four chapters Inspiration, Exploration, Process and Response, this new issue centres around wood.

The history of the lumberjack shirt, Tom Raffield's unique wood products, the small team of perfumers of the fragrance distillery Juniper Ridgeshow and how they bottle their wilderness fragrances.

Then there's Korean handmade paper, known as hanji, that has a 1500 year history.  Aimee Lee explains how this process works and how she learned it.
Another Escape portrays Kiliii Yu, a kayaker and a boat maker. He makes beautiful kayaks from wood.

There's an article on the process of charcoal making. A portrait of Dani and Naomi who make furniture from old pieces of wood.
The Bamboo Bicycle Club manufactures bikes made from bamboo in East London. The cover story is accompanied by some amazing photo's of forest fire fighters. The issue closes with the great forest photo's by Jörg Marx.

We really like this issue of Another Escape so we made a window display this week. And since it's Another Escape-week, please check Subbacultcha!'s mailing list this week to have a chance of winning a free copy!

Friday, July 25, 2014


LOOK LATERAL is an art magazine from Italy with a ditinctive design that has two issues out now. It was born from their website We made a video of it. Issue one is available here and issue two is available here.

Thursday, July 24, 2014

NOBLE ROT #4: Jura food and wine special

Noble Rot is about wine and also about food, life and music. The small magazine just released it's 4th issue. It's a special about the Jura: the food, wines and cheese. James Murphy from LCD Soundsystem discusses the best wines from the Jura and how his love for wine started: "Cornelissen Munjabel was the wine that was the start for me. Before that, the only thing I knew about wines was that some were expensive, some were cheap and that big was supposed to be good".

Tuesday, July 22, 2014


Tot onze ontzetting zijn bij de vliegramp van Malaysia Airlines onze gewaardeerde oud-collega Theo Kamsma en zijn gezin omgekomen. 

Onze gedachten gaan uit naar familie en vrienden,
wij wensen hen veel kracht en sterkte bij dit zware verlies.

Personeel Athenaeum Boekhandel en Nieuwscentrum.

Sunday, July 20, 2014

interview with Alec Dudson from INTERN

INTERN's second issue looks fresh and continues with covering internships and interns. We talked to editor-in-chief Alec Dudson about his magazine and his own internships. 

Where are you based?

Manchester, United Kingdom

Why did you start a magazine about internships?

Having worked two internships with Domus and Boat Magazine over the course of 9 months, I found that I was no closer to securing a paid, full-time position with a magazine. As my time at Boat was drawing to a close, I knew I had to plan my next move and it was only then that I considered starting my own publication, initially as a means of staying in the industry. The more I played with concepts, the more I returned to the idea of a magazine for and by interns. After pitching it to Davey and Erin Spens (the husband & wife team behind Boat) and Chris Vickers (now of our designers - She Was Only) I decided that the idea was worth developing. Fortunately, people have responded really positively to the direction I've gone with it.

What is your take on internships, do you think it is exploiting talented people or is it a great opportunity for both parties?

The situation isn't as black and white as that, I suppose that's why the magazine exists, to explore the grey area in between those two scenarios. My personal opinion on interships and the magazine's stance are two very different things - I have to make that distinction before I answer. The magazine takes a completely neutral stance and looks to present a balanced variety of perspectives issue by issue so that readers can come to their own opinion on the subject. Personally, I would like to see an end to unpaid internships as they undermine any chance of there being a level playing field for people trying to break into any given industry. Sadly, many of those unpaid "internships" aren't internships at all, they're just unpaid or underpaid labour arrangements. Internships can be fantastic, enriching learning opportunities but that depends a lot on the "employer" and of course the "intern".

Which internship was the most profitable for you?

They were both very, very useful to me. I made friends for life during each and those people have gone on to be of great help in a variety of ways with Intern. In terms of being financially profitable, Domus was paid (although I had to wait nearly a year for the money). Boat, while unpaid, was hugely responsible for me having the confidence and just about enough know-how to set up on my own. The trust and opportunity that all of the team gave me there allowed me to see a bi-annual independent magazine go all the way from initial concept to final product hitting the shelves. I wouldn't have had a clue where to start without that experience. I wouldn't have met the people that have been so such a huge help along the way either.

What was the biggest challenge making the second issue?

For me, I felt that we had to prove that the concept had legs. The content couldn't be repetitive, we had to evolve a little, without abandoning our principles or the elements that people seemed to really react to first time round. As I mentioned before, perspective is of central importance to the publication and my efforts were concentrated this time around on ensuring that we offered some fresh perspectives. I want to reward our returning readers with some new ideas, inspiration and intrigue. I have always hoped that Intern could be more than just a luxury item, that it could also be a resource. Something that a recent graduate or student could check out and as a result, find the process of finding a job a little easier. The variety of content should facilitate that and provide folk with a slightly idea of the lie of the land, which can only be of assistance as far as I can tell.

What are your favourite magazines?

I still love Boat, it's such a great approach to a travel magazine. It's honest and a perfect reflection of the people who make it, that makes it phenomenally endearing and personal. Another Escape is a favourite too. Rachel from AE and I briefly overlapped when interning at Boat and I feel like the three publications are our little magazine family, I pick up every copy of both. Other than that I always rush to buy the latest Apartamento and Purple both are fascinating and beautiful in equal measure.

Why do you publish a printed magazine instead of publishing online?

I'm a big believer in the power of print. Sure, financially it doesn't make much sense, but this last two years or so have seen a huge rise in the number of quality independent magazines out there. It's still a far more niche market than it used to be but it seems like at the moment, the upshot is that many mags are works of art. So much love and attention to detail goes into each issue that they have tremendous value as artefacts. They're beautiful, tactile objects that look, feel and smell great. Because it's such a challenge and financial investment to make them, the quality of the editorial keeps going up as well. People are used to getting so much information and visual stimulus for free online that as a print mag publisher you really have to push the boat out to catch their eye. I think that a lot of indie mag publishers out there at the moment really get that and as such, we as readers are enjoying a truly inspiring range of high quality indie magazines. It's a real thrill to be part of that.

 The first issue of Intern is still available.

Saturday, July 19, 2014

MOUSSE #44: a look inside

Contemporary art magazine MOUSSE is published every two months on big size offset, bilingual in English and Italian. Interviews, reviews and essays.
This 44th issue has an insert, The Artist as Curator:
'It is a serial publication that examines a profoundly influential but still understudied phenomenon, a history that has yet to be written: the fundamental role that artists have played as curators. Taking the ontologically ambiguous thing we called “the exhibition” as a critical medium, artists have often in the process radically rethought the conventional form of the exhibition as such. This project is about precisely those exhibitions.
Two essays will appear in a loose booklet in each edition of Mousse over two years, before being published in book form at the end. Collectively, they will address twenty seminal artist-curated exhibitions, spanning a period from the postwar to the present.
The series is conceived and edited by Elena Filipovic, published by Mousse, and generously supported by an engaged group of art institutions and foundations that have made possible the research and production of the series.'
We made a flip-through video:

Thursday, July 17, 2014

KENZINE vol. 2: Toilet Paper Magazine vs. Kenzo

You can't hide your love forever and in the case of TOILET PAPER MAGAZINE Athenaeum Nieuwscentrum never hides it's love. We love Toilet Paper.
Created by Maurizio Cattelan and Pierpaolo Ferrari, Toilet Paper is a steady title in the store cherished by many. Colourful and funny, harsh, disturbing and smart. We talked to these guys some time ago.

They teamed up with the fashion brand KENZO to make a new zine, in style with Toilet Paper, using Kenzo's design as a reference. The first volume came in the store and went out of the store with the same speed. It was limited to 1500 numbered copies.
This second volume is again a blast and is limited to 2000 numbered copies. It's very expensive.

Wednesday, July 16, 2014


In the summer issue of THE PARIS REVIEW a very good and large interview with poet Henri Cole about writing, living in Japan, honesty in poems, his book The Visible Man and how his work developed.
After the interview three of his poems.

Sunday, July 13, 2014

interview with Rosa Park from CEREAL

CEREAL is a popular magazine in the store since the first issue came in. Calm, minimalistic design and interesting features on travel and food. Issue six just came out. We had some questions for editor in chief Rosa Park. 

When the first issue of Cereal came out, it seemed that it immediately found an audience that is still growing. Did you expect this?

At the risk of sounding trite, no, it was completely unexpected. I went with a very small initial print run due to this fear! The fear that what we have created may not find its audience right away. Fortunately, we sold out of our first print run in a month, which gave us the confidence to do a reprint of Volume 1, and have since been growing our circulation.

What do you think has changed since the first issue?

Everything and nothing. I say everything has changed because I have learned so much the past year and a half about the industry, how to run a business, what to expect from myself and my team, and this has influenced my perspective and how I approach my work. Having said that, it also feels as though nothing has changed, because our goals are still very much the same: to create a wonderful, quality product that our readers want to read and keep.

You are based in Bristol, UK, can you tell us something about the magazine scene there?

We are based in the South West of England - moving back and forth between Bristol and Bath - and it’s a wonderful place. I would say Bristol has more of a young, creative buzz, which is why our office is now based here. Certain cities just have that feeling - the entrepreneurial spirit and creative energy, and Bristol is one of them. As such, there is a booming magazine scene. Lots of independent titles exist in this area and new ones are launching regularly. It’s an exciting time.

Do you feel part of it?

I do and I don’t. I feel that we are a part of the new wave of independent titles by the nature and structure of our business, as well as our timeline. Conversely, my team and I are constantly travelling - as we are a travel magazine! - so I am actually not physically in Bristol for very long. I work around the clock and spend 99% of my time with my core team so I feel as though we live in a weird bubble that is Cereal land!

Which magazines do you read at the moment? Do you read a lot of new titles?

I read a lot of magazines. Too many perhaps? Haha. I actually read a lot of established, mainstream magazines such as Wired, National Geographic, TIME, World of Interiors and so on and so forth. New titles I read include Inventory, Smith Journal and Milk Deco. The one magazine I subscribe to is Monocle, it’s my favourite publication.

What are your future plans for Cereal?

We will continue to create our travel & lifestyle magazine, though some exciting developments are being made to its format and structure in the coming months! We will also begin printing our city guides, starting from the end of this summer. We are launching some great collaborative products for the winter season, and will be formally announcing the launch of our agency early next year.

Tuesday, July 8, 2014

A stack of fresh magazines

  Fricôte, Hole & Corner, Sepp, Printed Pages, Cut, Another Escape, Dansk, Zoo, Brownbook, Rabona, This is Belgium, Pie Paper, The Butter Space, Four and Sons, Clash, Neptun, Subway, Milk Decoration, WTD.

to be found in our shop

Friday, July 4, 2014

HOLE & CORNER #3 Why experience is the best teacher

The love of materials, skills, crafts and living heritage splashes of each page, and a lot of articles are about passing on skills and traditions to the next generation. The focus is this time on experience; The best way to learn is to do!
Faye Toogood and her new collection of furniture, the phenomenal weaving studio of Dovecot in Edinburgh, the always inspiring Charleston House of the Bloomsbury collective and the surrounding garden, stained glass designer Tom Denny and his quest for perfection, Amy Pliszka and her beehives from pleated fabric.

The carefully crafted stories and interviews are worth reading and go pretty deep on each subject. In addition, there is a lot to see: photography and design are high level, the format is separate and very attractive layout.

€ 15.50

Tuesday, July 1, 2014

interview with Markus Hofko from PIE PAPER

PIE PAPER comes from New Zealand and is edited by Markus Hofko and Simon Oosterdijk. We just started stocking it. We have the previous issue called "Failure" and the new issue, which is their FOOD Issue. 
Pie Paper is really something else, printed in black and white with smaller coloured inserts, it gathers an eclectic mix of stories and images around a theme. It's the kind of magazine that is so full that you keep coming back to it to discover something new. 
We had a few questions for editor Markus Hofko and made two flip through video's to show you the inside a bit more.

How would you describe your magazine? And what influenced you to start it?

We have both been working as designers in the advertising field for quite a while and were heavily struggling with the narrowminded perception of the world which is mostly based around target groups and marketing plans. We wanted to break out of this routine and create something that would broaden our and the reader’s horizon, something that would merge disciplines, something time-less and non-trendy.

We see Pie as a theme-based research exercise in which no boundaries exist, no rules, no manifesto, no plan.

You are from New Zealand, we don’t get to taste many independent magazines from there. Is there a scene?

Apparently New Zealand has the largest number of magazine readers per capita in the world. Most of it is very mainstream though. Lifestyle, sports, fashion and fashion. But there is also a strong underground publishing scene. Most of it is artist publications. As Pie we don’t feel so much as part of a ‘scene’ here because of our non-specialized eclecticism.

Do you print the magazine yourself? What kind of printer do you use?

Our recent issue FOOD we did partly print ourselves on a Risograph. The color inserts and covers are printed offset and everything was manually collated by us afterwards.

The issues are based around one theme. How do you compile all this content and when do you think an issue is finished?

Good question. We start out very loosely by just throwing ideas around and doing a quick initial research into diverse topics. Over time we would end up with a long list of potential topics. A collective of collaborators will pick from this list and start their own investigation. Step by step some stories would grow. Some would turn out too complex and be dropped, others would suddenly open up doors to even more interesting subjects. Usually it takes us around one year to get to a point where we are happy with the selection. At the moment Pie is still more of a side project so we can’t dedicate a continuos period of time to it. But we are planning to have more frequent releases in the near future.

For the last issue you chose food as a topic, why?

After the two previous more ambiguous themes 'Failure’ and ‘Trace’ we felt like it was time for something more grounded. Something mundane and banal that could still reveal new ideas and forgotten legends.

Which magazines do you read?

More the informative type: Colors, Cabinet, Abstrakt, Wired, New Scientist