Friday, March 27, 2015

SUSTAINABLE FASHION: new approaches - event at Spui 25 April 2

On April 2nd we have an event at Spui 25 about the book Sustainable Fashion: New Approaches in cooperation with Idea Books. The program starts at 20:00, entry is free, please reserve a ticket. 

News about the rapidity, ruthlessness and maleficence of the fashion industry has been widespread. How can we make the fashion industry more sustainable? Finnish researcher Kirsi Niinimäki edited ‘Sustainable fashion, new approaches’, in which she puts forth new tactics to increase sustainability in fashion. She will discuss her ideas with Carlien Helmink (Studio Jux), Linnemore Nefdt (Amsterdam Fashion Institute) and Bert van Son (Mud Jeans).
Since the disaster at the Rana Plaza clothing factory in Bangladesh in april 2013, the debate on the ills of the fashion industry has intensified. Irrespectively, commercial brands produce collections in ever growing frequency, insisting more and more on the image of clothes as disposable goods. ‘The whole situation can be seen as a complex problem that needs creative problem solving, brave design thinking, questioning of current practices, and open collaboration between different industrial and marketing partners,’ writes fashion scholar Kirsi Niinimäki in Sustainable Fashion, New Approaches (Aalto University Publishers, Helsinki).
This program aims to discuss these new approaches. Niinimäki provides a short introductory lecture on the theme, and will then engage in a discussion with Carlien Helmink (Studio Jux), Linnemore Nefdt (Amsterdam Fashion Institute) and Bert van Son (Mud Jeans). What materials should designers use? How long should clothes last? How should we educate young designers in order to create a sustainable industry?
Niinimäki’s book will be for sale before and after this program.
Idea Books is an international wholesaler and distributor of high quality books and catalogues on contemporary architecture, art, photography, design, fashion, and film.

About the speakers 

Kirsi Niinimäki's professional background is in textile design for industry. Her doctoral dissertation From disposable to sustainable: The Complex Interplay between Design and Consumption of Textiles and Clothing was completed in 2011. After that she has worked as a post doc researcher in Aalto University and a Visiting Research Fellow in TUe, Netherlands.  Currently she is working as a Visiting Scholar in Fashion, Clothing and Textile Research in Aalto University. Niinimäki's research interest is to open a new holistic understanding for redirective and future oriented design for sustainable consumption. She has published several research articles for example in Design Journal, Journal of Cleaner Production and Journal of Sustainable development.

Carlien Helmink (1983) has studied Communication Science in Amsterdam. She found it difficult to unite her love for fashion with her strong sense of justice. The fashion industry was responsible for a lot of the damage she had witnessed in South-East Asia. At the end of her studies, studio JUX came along as the perfect solution. The fashion brand combined commercial goals with developing work. Carlien volunteered for studio JUX to help Jitske with sales and PR. Eighteen months and a graduation in Communications later, Carlien joined studio JUX to turn it into a global brand.

Bert van Son moved to China in 1983 to get a job in the textile industry. While there, he  saw firsthand the effects of today’s fast fashion industry on factory workers. Pressure on laborers to quickly produce cheap garments risked their safety and health. Ever since, he knew that one-day in his life he was going to do things differently. It started in 2013, with the introduction of Lease A Jeans, a concept that evolved into what is called Cotton Lease today. MUD Jeans is the only brand that works completely according the principles of the circular economy.

You can sign up for this program for free. Subscribing is not non-commital: we count on your presence. If you are unable to attend, please let us know via | T: +31 (0)20 525 8142.

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