Thursday, July 31, 2014

interview with Marta Puigdemasa from PERDIZ

The always colourful and greatly designed PERDIZ from Barcelona has published four issues so far. We talked to editor Marta Puigdemasa about her magazine and the Barcelona scene.

Perdiz seems to combine many different topics, it's not just about art and not just about current affairs. Could you describe how you see your magazine yourself?

PERDIZ is a magazine about things that make people happy.  

Yes, we’re optimistic, but we don’t tell our readers what they should do to be happy, or even suggest that they should do anything. We simply show what makes others happy and satisfied with their lives: from a vegetarian taxidermist who makes jewellery from dead animals, to a professional apneist, a fourteen-year-old boy who loves maths, a girl who makes her living as a Britney Spears’ lookalike, an article about karaoke, another one about drugs, a man whose house is filled with beautiful plastic women, a vacuum cleaner collector or a group of guys that raise pigeons on the roofs of Brooklyn.

Our articles aim to be inspirational (and to promote tolerance of others when you don’t particularly agree with what you see or read).

Each issue has also some Good News (yes, we found some!). And our Nice Things section features great photography and illustration, in order to stimulate the areas of our readers’ brains related to pleasure.

Our tag line is "happiness is contagious". And that's what we want to do with the reading of our pages!

The magazine is published in Spanish and English, why?

Because we wanted to reach a broader international audience.

What is the magazine culture like in Barcelona? Is there is a scene in the city?

There was no (or a very little) scene two years ago or so. Maybe Apartamento is the “oldest” and now best established indie mag that survived. In recent years the number of indie magazines “made in Spain” has grown exponentially with titles such as The Plant, Fuet, Panenka, Cookbook, etc. Young people are starting to get used to see those kind of publications out in the bookshops and concept shops or the likes but it’s still quite a niche market – this mags don’t tend to be cheap, because of its quality production (more than magazines, they're nicely designed paper objects) and small circulation, so they’re not as easily sold as cheaper disposable everyday publications.

Which magazines inspired you to start a magazine and which ones are your favourites?
Good, Adbusters and Colors.

What do you think is the most essential element a printed magazine should have in 2014?

Personality, to differentiate yourself from others. And passion, above all. Only when you do something you believe in, when you truly love what you’re doing and want to do it no matter what, only then you can make other people get excited about it.

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