Tuesday, July 1, 2014

interview with Markus Hofko from PIE PAPER

PIE PAPER comes from New Zealand and is edited by Markus Hofko and Simon Oosterdijk. We just started stocking it. We have the previous issue called "Failure" and the new issue, which is their FOOD Issue. 
Pie Paper is really something else, printed in black and white with smaller coloured inserts, it gathers an eclectic mix of stories and images around a theme. It's the kind of magazine that is so full that you keep coming back to it to discover something new. 
We had a few questions for editor Markus Hofko and made two flip through video's to show you the inside a bit more.

How would you describe your magazine? And what influenced you to start it?

We have both been working as designers in the advertising field for quite a while and were heavily struggling with the narrowminded perception of the world which is mostly based around target groups and marketing plans. We wanted to break out of this routine and create something that would broaden our and the reader’s horizon, something that would merge disciplines, something time-less and non-trendy.

We see Pie as a theme-based research exercise in which no boundaries exist, no rules, no manifesto, no plan.

You are from New Zealand, we don’t get to taste many independent magazines from there. Is there a scene?

Apparently New Zealand has the largest number of magazine readers per capita in the world. Most of it is very mainstream though. Lifestyle, sports, fashion and fashion. But there is also a strong underground publishing scene. Most of it is artist publications. As Pie we don’t feel so much as part of a ‘scene’ here because of our non-specialized eclecticism.

Do you print the magazine yourself? What kind of printer do you use?

Our recent issue FOOD we did partly print ourselves on a Risograph. The color inserts and covers are printed offset and everything was manually collated by us afterwards.

The issues are based around one theme. How do you compile all this content and when do you think an issue is finished?

Good question. We start out very loosely by just throwing ideas around and doing a quick initial research into diverse topics. Over time we would end up with a long list of potential topics. A collective of collaborators will pick from this list and start their own investigation. Step by step some stories would grow. Some would turn out too complex and be dropped, others would suddenly open up doors to even more interesting subjects. Usually it takes us around one year to get to a point where we are happy with the selection. At the moment Pie is still more of a side project so we can’t dedicate a continuos period of time to it. But we are planning to have more frequent releases in the near future.

For the last issue you chose food as a topic, why?

After the two previous more ambiguous themes 'Failure’ and ‘Trace’ we felt like it was time for something more grounded. Something mundane and banal that could still reveal new ideas and forgotten legends.

Which magazines do you read?

More the informative type: Colors, Cabinet, Abstrakt, Wired, New Scientist

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