Thursday, February 6, 2014

interview with Michael Renaud from THE PITCHFORK REVIEW



Pitchfork.com has been publishing about music online for the last 17 years, making a lot of printed music magazines irrelevant. So it's quite special that they now published their first magazine in print, high quality paper, extended editorials on music, comics, interviews.

We had a few questions for editor Michael Renaud.


You've been publishing successfully online for 17 years, why did you start a printed magazine after all these years?

The primary reason was for a love of the craft of both meaningful music journalism and printed matter. These days, we're used to music media equating with immediacy, but there is still a place for timeless opinions and ideas on the sounds and artists which we cherish. And we believe that this type of publication is the ideal environment for some of those pieces.


What are you favourite magazines and what are your favourite music magazines (alive or extinct)?

I'm currently reading issues of Apartamento, Garden & Gun, Travel Almanac, Eye, Creative Review, Printed Pages, Bad Day... I'm a bit obsessive with magazines actually, I could go on and on. I admittedly don't read a modern magazine that is focused on music, but I grew up with Magnet, Punk Planet, Maximum Rock n Roll, The Wire, Under the Radar, CMJ, and all of the handmade zines made in Chicago in the nineties.


Do you think the same people who read the website will read the magazine?

In general, yes, I think the audience will be pretty similar. But there are probably a good amount of older people who don't read the site as much that will appreciate the level of timelessness and looking to the past that we do. And of course the magazine nerds like myself I think will appreciate this on another level.


On the website you publish daily, news, reviews, new videos. Do you think the magazine is slow music journalism?

There is certainly a difference in how we think about publishing both. There's a certain level of a immediacy to new music these days that we really can't go back on. The review for instance, when a new album comes out, why wait for a magazine to tell you if it's good or not before you buy it? You can research that yourself on our site or others, and stream it as well to come to you own conclusions. But a thoughtful piece on an artist like Otis Redding or the meaningfulness of jukeboxes is something that has no expiration date. And furthermore, it won't get lost in the maddening churn of the Internet. It gets crystalized in print.  

Do you think there's a future for the printed magazine?

There is, yes, absolutely.

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